At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us? 👟

We are seeking a passionate and visionary Global Head of Trade Marketing & Retailtainment to join our team. This individual will play a crucial role in enhancing our brand positioning beyond just sales by creating vibrant communities within our stores and developing innovative wholesale marketing activations that elevate our brand, captivate customers, and drive sales. 

The ideal candidate will possess a blend of strategic thinking, creativity, and a deep understanding of trade marketing and retail experience.

What will you do when you’re here? 👇

Community Building:

• Develop and execute trade marketing strategies that enhance brand positioning, focusing on creating meaningful connections with customers in-store and driving foot traffic.
• Design community-focused initiatives that foster engagement and loyalty, transforming our stores into destinations for brand advocates.

In-Store Activations:

• Conceptualize and implement engaging in-store experiences, events, and CTAs that resonate with our target audience and reflect our brand values.

Store Openings Activations:

• Plan and execute impactful marketing activations for new store openings to create buzz, attract customers, and establish a strong brand presence in the local market.
• Collaborate with cross-functional teams to ensure seamless execution of store opening events and promotions.

Wholesale Marketing Strategy & Execution:

• Create comprehensive marketing activations for wholesale partners that not only drive traffic and sales but also elevate the brand's image and narrative.

Performance Analysis & Continuous Improvement:

• Monitor and assess the effectiveness of trade marketing initiatives, leveraging insights and analytics to refine strategies and enhance community engagement.

Cross-Functional Collaboration:

• Work collaboratively with sales, product development, and brand marketing teams to ensure cohesive strategies that align with overall business objectives.

Budget Management:

• Oversee the trade marketing budget, ensuring optimal allocation of resources to maximize brand exposure and community engagement.

Relationship Management:

• Build and nurture strong relationships with key wholesale partners, fostering collaboration that drives mutual success and elevates the brand experience.
• Act as the primary point of contact for trade marketing initiatives within the community and wholesale channels.

Does this sound interesting? Here’s the profile we’re looking for: 🕵️‍♀️

🚩Location: Madrid / Hybrid with availability for travel in our HQ (Alicante)

📈 Experience: Proven experience (4-6 years) in trade marketing, retail, or related roles, preferably in the fashion, beauty and lifestyle industry.

🧑‍🤝‍🧑 Key Skills: 

• Strong understanding of retail dynamics, consumer behavior, and community-building strategies.
• Excellent analytical skills with a focus on performance measurement, ROI analysis, and continuous improvement.
• Creative thinker with exceptional project management capabilities and the ability to execute multiple initiatives seamlessly.
• Outstanding communication and interpersonal skills, with the ability to engage stakeholders at all levels.

🌎 We are international! A proficency level of Spanish & English is required. Additional languages are a plus.

Why would you want to be part of HOFF?

• The HOFF Team is the face of the brand, so they receive free products each season and generous discounts. 👟

• Got birthday plans? Take the afternoon off to treat yourself and have fun. 🎂

• Work hard. Play hard. We offer a flexible schedule so you can focus on your goals and clear your mind. Plus, we kick you out of the office on Fridays at 2:00 PM. 🕑

• We are an international brand with a vision for success. We have that "startup vibe" where anything is possible.

Our Culture:

🚀 Sky Is Not The Limit
We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity. The best is yet to come...

💡 Make Things Happen
Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We own our responsibilities, take initiative, and make things happen.

👟 HOFF Ambassador
We share a deep sense of pride and belonging—being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.

🧩 Stronger Together
Together, we are stronger. We prioritize the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we’d love to meet you! 👋🏻